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Marketing

 

Marketing Management is a two-year tech prep program designed to prepare students for a college concentration in Marketing, Management, or Business Administration. Through a variety of learning methods students will develop the knowledge and skills related to the career fields of marketing and business.

Marketing Foundations 4 P’s Selling Concepts and Sales Skills
Promotion Strategies Ad Design & Layout
Visual Merchandising and Display Stock Handling/Inventory Control
Channels of Distribution Product/Service Planning and Branding
Professional Communication Skills Interpersonal Skills
Pricing Strategies Economics
Ethics Professional Development
Computer Technology Skills Teamwork
Business Ownership Marketing Information Mana

Junior Year:

  • Meets one period/day
  • Membership in DECA, An Association of Marketing Students
  • Operate the Hole-in-the-Wall Spirit Shop
  • Co-op in the Hole-in-the-Wall Spirit Shop

Senior Year:

  • Meets one period/day
  • Membership in DECA, An Association of Marketing Students
  • Operate the Hole-in-the-Wall Spirit Shop
  • Co-op an average of 15 hours/week outside of school

Career Pathways:

  • Entrepreneur
  • Merchandise Buyer
  • Brand Marketing
  • Advertising
  • Financial Services
  • International Marketing
  • Product Management
  • Travel/Tourism
  • Hospitality Management
  • Marketing Manager
  • Sales Representative/Management
  • Customer Service Representative
  • E-Commerce
  • Importing/Exporting
  • Market Research
  • Public Relations
  • Sports/Entertainment Marketing

* Students can take any Advanced Placement or Honors classes while taking this Tech Prep program!


http://www.deca.org

For more information, watch the video below.

Marketing

(video)